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The more cohesive and consistent your brand identity is, the easier it is for your customers to understand and connect with your company. So don't forget about your computer hardware and your packaging. Your out-of-box experience is just as important as your software solution. It's time to combine them together and stand out from the competition.
InnovateIT take a great idea further with Exacta...
Brands are what often distinguish similarly specified products apart and their equity is both hard won and very valuable. Promoting a great brand, or a great brand in waiting, can be an expensive undertaking.